Count on a failing business backed into a corner to rely on "changing the rules of the game" to sustain itself, to carry it above water (barely) for another few periods. Just buy some time until something miraculous can be arranged (or more time can be purchased from the time vendor).
In this case, the "rule change" developed by some "genius" is the regulatory raising of the cost of operation of an entire industry's flagship products so as to make one firm's "novel alternatives" profitable. The "novel alternatives" are small cars and fuel-efficient models. The company is Ford. The "genius" is Bill Ford.
Higher taxes to push the price of petrol up by more than 70 per cent are needed to change Americans' car-buying habits and usher in a new generation of fuel-efficient vehicles, according to Bill Ford, chairman of Ford Motor.
His comments mark a clear break with the rest of the US auto industry in the depths of a financial crisis that has sapped Detroit's ability to fund a new generation of electric vehicles, hybrids and other more fuel-efficient models.
And what about the billions upon billions in extra costs heaved onto the back of everyone who drives so that Ford can sell some electric cars no one wants to buy otherwise?
Strong price incentives were needed for a lasting change in consumer demand, Mr Ford said: "It's got to be a pocket book issue for the customer to change their behaviour.
That's just fantastic, Bill.
Ford chairman calls for petrol tax to drive change [The Financial Times]