Half-Assed Protest At 85 Broad?

Not sure what exactly they're taking issue with (obviously there's much to choose from), or why this guy get a free pass.
Update: Our photographer informs us the signs read "Stop the injustice at Stella D'Oro," forcing us to ask, why does Lloyd Blankfein hate cookies?
Update II: Brynwood Partners owns Stella D'Oro, and wants to sell it to Lance, Inc., a North Carolina-based manufacturing and marketing firm, sans the Bronx plant. The cookie makers are upset about this, and believe that Goldman has the power to stop the deal from going through.