Cash-For-Clunkers, Double-Your-Cash Programs Bring Chrysler To The Brink Of Sales Disaster

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Just when you thought it couldn't get any worse, news that Chrysler is selling vehicles too quickly and the mobs of customers in showrooms are alarming even seasoned Chrysler sales professionals. Models of the Jeep Wranger (15/19 City/Highway MPG) are scarce, as are Town and Country Minivans (17/24 City/Highway MPG) as the Cash for Clunkers program floods the country's highways with forward-looking, highly efficient, environmentally friendly vehicles, instead of old emitters of blue-white smoke and SUVs.
Not satisfied with the $4,500 credit from the government, Chrysler lopped on another $4,500 or so in incentives- the "double your cash" campaign- just in case, you understand. Obviously, this is all part of newly installed Chrysler Chief Executive Sergio Marchionne's "strengthen pricing even at the expense of market share" plan announced last month.
Marchionne's "increase production just in time to hit the twenty four month demand lull we just created" program is still in development, but is expected to be announced at the end of the summer driving season, right before the unveiling of the "repair the shattered resale value of Chrysler products" initiative. Both programs will precede the "I was totally high on painkillers when I signed those deal documents" phase.
Chrysler to Drop 'Clunker' Incentive [The Wall Street Journal]

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