Baby Steps Of Progress For General Motors

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There may be hope yet for the new General Motors and anybody looking to see auto bailout money complete the round trip. It took just six weeks for GM to learn that eBay may work well for buying artifacts from failed investment banks or California's liquidation but when it comes to autos, consumers want a bit more than the standard pitch of 'can't you just see yourself in that car'. The lack of demand for visualization-based car and truck purchases has led GM to cancel their online program. Showing its ability to make subtle refinements, the automaker will shift its focus from trying to get people to take a test drive in their head to giving them a risk-free two months to mull over their purchase decision. Given their performance over the past couple of decades, a one step forward, one step back model is, literally, a step in the right direction.

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