Cleave Wars: Bloomberg Goes Public With New Strategy To Corner Business TV Market

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Bloomberg TV has been around for years, but it has generally been considered too wonky for all but the wonkiest finance types. In the past year, however, the network has hired new on-air talent (most prominently Margaret Brennan, from CNBC), consolidated the eye-boggling number of crawls that used to clutter the bottom half of its screen, and expanded its coverage of general business news rather than focusing almost exclusively on high finance. "There's an audience that may have been with CNBC that's going to be attracted by the kind of presentation we're doing," says recently hired head of Bloomberg TV, David Rhodes.
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