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KFC's Chicken Sans Bun Sandwich Given Extended Run

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Just putting it out there. Prospective participants and Paul Tudor Jones, take note.

Originally the sandwich — bacon and cheese surrounded by chicken filets — was to have been available through Sunday. But KFC said Wednesday that the sandwich will be available now for as long as customer demand remains high. Fast-food outlets and casual dining chains routinely dream up flashy new menu items to build buzz and lure ravenous Americans. The Double Down came onto the market on April 12 and was supposed to have lasted about six weeks. But it tapped into Americans' fascination with quirky food and became a viral-marketing sensation. People posted videos of themselves eating the sandwich on sites like YouTube, and celebrities like Stephen Colbert gobbled it up. KFC said it has been one of its most successful sandwich launches ever. Later this month, KFC expects to sell its 10 millionth Double Down. They cost about $5.

KFC's Double Down Bet Pays Off [MSNBC]

Related: First KFC Double Down Challenge Of The Season: UNDER WAY