A very wise financier—Jim Cramer-endorsed, in fact—once made an appeal. That his flock would give private flying a chance. You see, prior to becoming the greatest mind on Wall Street, he was a pro ballplayer, and enjoyed the luxury of sailing the skies sans unwashed masses rubbing up against him. After he retired, he was forced to endure the commercial flights in which he actually had to coexist in the same airspace as these people. He decided then and there that travel by private jet was the only way to go. Once he did it, he loved it and swore he’d never go back to flying a commercial tube. He warned people to not get all huffy and think “big time baseball player, enjoying his private plane,” to take a breather, and to realize he was only trying to help. A private plane is expensive, but it may be worth your while. At least, it’s an option that you may want to consider, he said. You ought to just give it a try. And if taking a private jet, is not your thing. Well, that’s OK. Today this wise financier’s brother from another mother makes a similar plea.
How much would you spend for a good night's sleep? Some people might say $33,000. That's the price of E.S. Kluft & Co.'s hand-tufted, king-size Palais Royale mattress and box spring, currently the most expensive American-made mattress set on the market. The company says it has sold about 100 since introducing it in 2008. Or maybe it's $44,000—the price tag on Kluft's Sublime model, which the company has teed up for a launch later this year.
European shoppers will pay even more. At $69,500—roughly the price of a Porsche Cayenne S hybrid SUV—there's the Vividus king-size mattress set from Hästens Sängar AB, of Sweden. Hästens says it takes 160 hours to assemble this mattress entirely by hand, which has a Swedish-pine frame with thick layers of horsehair, cotton, flax and wool inside. The company says since introducing the mattress in 2006, it has sold 250 of them world-wide.
Bad sleep was what drove Scott Kimple, a 44-year-old hedge-fund manager in Dallas, to invest $27,500 in a king-size Hästens 2000T mattress set two years ago. "I've had problems sleeping in the last couple of years, and I thought well, maybe a mattress might help," Mr. Kimple says. "When I heard there was a $20,000 mattress out there, I thought it was kind of ridiculous." But Mr. Kimple is a convert. "It's light years better than anything I've ever slept on. It's like you're floating on air." An added plus: "They will come to your house and flip the mattress for you," Mr. Kimple says. The Hästens store in Dallas offers the monthly service to local customers for the first year; Mr. Kimple had it done.
A Mattress At $33,000 [WSJ]