Reach: Rewarding Achievement is an educational non-profit started three years ago which helps prepare disadvantaged high school students prep for their AP exams. The program tutors roughly 3,700 kids in 31 New York schools on the weekends and awards them cash prizes of $500 for scoring a 5, $400 for 4's and $300 for 3's. So, that's nice. Humanity and whatnot, helping people less fortune and so on and so forth. Having said that, as you may know, it's not enough to just "support" these groups in theory. They need money and you need to give it to them. Fundraisers are of course a typical way of raising cash, but if you want to attract the ladies (which Reach does, women hedge fund execs being their target donors), you're going to have to do a lot better than the standard scotch/cigar/poker night. Enter Ji-mei Ma, the event’s chairwoman and head of product marketing and client development at Nebula Capital Management.
“A lot of women don’t play poker, and women prefer to spa,” said Ji-mei Ma. So she went with champagne and spa treatments [and] called the fundraiser Bubbles and Bling.
Like fish in a barrel amiright? And speaking of fish...
The organization also pitched the event to single men and the husbands of women attendees, since a good portion of Spa Chakra’s clients are male. So far, men make up about 10 percent of the fundraiser’s ticket buyers. “For single male investment bankers, there will be a good male-female ratio for them, and it’s for a good cause,” she said.