Don't listen to your legal team, IR or other handlers when they recommend cleaning up a letter that starts out by saying, "Sac ripping. Ass bleeding. Clown facing. Donkey punching. All vivid descriptions of what has happened to Team [insert name of fund here] this month slash quarter slash oh fuck it, the whole damn year thanks to the market not getting the memo about being our bitch"...for fear of offending clients' Victorian sensibilities. Trust me. They like it.
The Psychosomatics report said profanity offers a particularly effective way to communicate a point and connect with clients. Doctors dealing with difficult patients, apparently, find that a dose of profanity is often a perfect cure. "I swear all the time," Zimmerman said. "I feel that the more comfortable I get with a patient, the more I swear around them. It's a way of signaling intimacy and confederacy."
F-Bomb Your Way To The Top [FINS]