Ladies-- last evening I was having dinner with an alternative asset manager when the conversation took a interesting turn initiated by his uttering of these seven words, "My favorite show is The Biggest Loser," and the following pitch:
"I've had this idea since it came out for a spin off that I think you'll love," he told me. "The Biggest Loser: Hedge Fund Edition. All the participants already have the competitive spirit necessary and," (at this point he leaned in and motioned for me to come closer), "I can think of a bunch of guys who would be prime candidates," he whispered, smiling knowingly and holding up his hands and shrugging as if to say "oh, I don't know" and then BOOM, rattled off an alarmingly comprehensive list of names, like he'd spent months coming up with them and already had them listed in an excel file with heights and weights. These people, he said, would "benefit from a month or so at the Biggest Loser ranch in Malibu."
"Look, they need to know they're fat," AAM told me, all matter of fact like. "And I already know what the grand prize is-- a sovereign wealth fund invests a billion or two with their firm. What do you think? You should put this on the blog tomorrow." Naturally, I do love this idea. But it needs more fleshing out. Thoughts? Suggestions? Motivational techniques?