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Are You Ready To "Show" Your Wealth Again, Via Multi-Million Dollar Ride?

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As we've previously discussed, one group of people the recession has taken a serious toll on are those who didn't lose any money (or an amount that had an insignificant impact on their bottom line) but weren't allowed to spend it for fear of "offending" those sans cash, job or house. It was a private hell that didn't get much airtime in the media but just because there were no rallies and only a handful of support groups doesn’t mean the pain wasn’t real. Several months ago, it slowly started to get better, and "taboo" associate with buying luxury cars in the range of six figures faded away. Still, though, things weren't entirely back to where you could spring for the add-on that adjusts the dash so you can auto-fellate and still have your eyes on the road without people judging. Now? Go for it.

Volkswagen AG’s Bugatti introduced the Veyron 16.4 Grand Sport car in India, undeterred by a 110 percent import tax that helps raise the retail price to about 160 million rupees ($3.6 million). The company will deliver the supercars, which are able to reach speeds of 407 kph (253 mph), six to eight months after receiving orders, Guy Caquelin, Bugatti’s marketing manager for the Middle East, Europe and India told reporters in New Delhi today. He didn’t give a sales forecast.

“People have more spending power and are getting more aware of owning beautiful things,” said Satya Bagla, head of Exclusive Motors Pvt., the dealer for Bugatti, Lamborghini and Bentley. “They are more ready to show their wealth.”

Bugatti Debuts Veyron Super Car in India With 110% Tax, $3.6 Million Price [Bloomberg]