Until early September of this year, Solomon Lederer rode the B train from his apartment in Brooklyn up to Morgan Stanley's offices in midtown without interacting with his fellow commuters. But he wanted to. Underneath his blue shirt and black pants beat the heart of a guy with a dream. Namely, to "make the commute more interesting and productive." His idea was to link up riders who needed favors with other riders willing to perform them (for example, Lederer needed someone to help him with "a fun little script-writing project" and in exchange offered anything from dog watching, closet organizing; a woman needed her soiled guinea pig cages cleaned, and in return she was offering to do anything “within reason and the confines of legality”). Mostly though, he was just about the people connection. Mixing things up. That kind of stuff. So he printed up some flyers, stuffed them in his man satchel and set out to do just that.
Then the Journal got wind of it and decided to write a piece about Lederer which he figured could only help business. Unfortunately, he did not count on the higher-ups at Morgan Stanley not wanting to be associated with the whole charade (NB: they are fine with employees selling candy on the subway or performing 5-man dance routines, in case anyone is wondering if their day job is at risk). Lederer says he doesn't mention that he works for Morgan Stanley in his morning pitch, but was identified as an employee in the article. A director "sent Lederer a text message shortly after the story appeared" and several days later, perhaps having conferred with John Mack on the matter, gave him the boot. So, Leds is looking for a job (MS gave two weeks severance), in case anyone has a home for the guy. (Do know he plans to "continue as strong as ever" with what he was doing on the subway.)