As you may have heard, the hot new accessory this season, if you're running for office, is to produce an attack ad highlighting your opponent's ties to Wall Street. Deal Journal has rounded up a bunch of them, including one by Rush Holt, who's running for Congress in New Jersey against former Morgan Stanley hedge fund manager Scott Sipprelle. Let's take a look.
Confused? We've obtained the strategy session that gave birth to the spot.
Rush Holt: We need to make this Sipprelle guy look bad.
Producer: Okay well, he used to work on Wall Street and The People hate Wall Street, so let's go with something about that.
Rush Holt: Yes, great idea, he used to be a hedge fund manager and those are the WORST kind of Wall Street people.
Producer: Okay, LIGHTBULB. You know those segments they do on the Jay Leno show? Jaywalking?
Holt: No, haven't seen them.
Producer: Well, basically they walk up to a bunch of people and ask them a question and then wait for them to not know the answer and look like an idiot.
Holt: Okay but we'll do the opposite? Interview a bunch of my potential constituents about hedge funds and only keep the clips of the smartest ones that'll be able to convincingly make the case that these guys are evil?
Producer: No, not exactly. What we're going to do is interview the DUMBEST ones, who by their own admission have zero idea what a hedge fund manager does. The dumber the better. In fact, we're going to highlight their ignorance re: what a hedge fund manager does.
Holt: Ooooo I love it; that'll really nail this guy to the wall!
Producer: Yes, the point will be clear.