This year, you might be getting an i-Pad but it'll be handed to you in a plastic bag or not wrapped at all. Rosenberg doesn't want people jump to conclusions or freak out but this news could indicate several things and the neurotics among us should feel free to read into it meaning:
a) You significant other (mother, father, brother, sister, work BFF) doesn't know where to buy tape.
b) Your significant other wanted to wrap your gift but freaked out when he/she couldn't find the perfect paper, had a meltdown in the middle of the store and screamed "fuck it! I can't even do this!" and decided to go bare.
c) Your significant other (mom, dad, brother or work BFF) is a cheap bastard.
d) Your significant other knows how much you like prettily wrapped gifts (bows especially) and is doing this to send a message that he/she can no longer stand the sight of you, and it's over.
We’ll tell you this much. One price that is deflating that does not at all portend to the vibrant holiday shopping season, which everyone seems to be expecting, is the price of gift wrapping paper. It declined 1.2% sequentially in October on top of an 0.8% decline in September for a 12% slide at an annual rate. That is a record decline for this crucial time of the year and the price index is all the way down to January 2009 levels when hands were being wringed and knuckles turning white. Maybe this is just a case of not knowing where to buy the scissors, tape and paper (ask Larry David), or maybe it’s an early sign that the season may not be as jolly for those long the retailers as the consensus currently expects.