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Sugar and Fat-laden Food Eating Challenge: Under Way

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We haven't chronicled a food eating challenge in a while but in honor of Julian Robertson's recently announced bid for the yet uncreated role of Obesity Czar, it's only fitting we do so today. Although neither the volume nor the time allotment are in anyway difficult (50 items, 45 minutes) but the concept (the challenger must alternate Chicken McNuggets with Munchkins) appears somewhat disgusting. And, it's Robertson-approved, as it would make him a decent amount of coin based on his proposed "fat tax" and "sugar tax." Here what we know about he participant:

Male, 25 years old, 5'9", approximately 205 LBS. According to a colleague, "he was out drinking last night to 'stretch out the stomach' and he only had some fruit for breakfast today." He gets $1,000 if he wins.

11:42: 5 pieces down.

11:50: 16 pieces down. "He's starting to taunt."

11:56: Up to 26. Commentary: "pace slowing...looking less chipper."

12:00: 30 down. "Looking queasy."

12:06: 44 down.

12:17: 50 down, and went for an extra 3.

12:45 (Challenge over, just an FYI: "He's spite-ripping nuggets and munchkins and fuming about these comments.")


First Food Eating Challenge Of 2013: Underway

It's another vending machine challenge and you know how we feel about those (too much time, not enough food, doesn't put hair on anyone's chest) BUT it does involve a contract (described as "amazing" by the half of Dealbreaker that was at one time licensed to practice law in New York), the terms of which state that in the event of a loss, the loser will pay for a lunch he's not invited to, so we've got award points for that.

Does Your Next Food Eating Challenge Involve Binge Drinking Herbalife's Formula 1 Nutrition Shake?

As many of you know, around these parts we are constantly debating the merits of various financial services employees' food eating challenges. Historically, we've detracted points for allowing the participants far too much time to complete the task at hand (opening bell to close, might as well just make it limitless), an insufficient volume of food (a box of Munchkins, considered by many to be a snack), and lack of originality (vending machine challenges have been done). On the flip side, we've applauded creativity (an investment banker and 500 Starburst enter a room and there's a webcam involved),* obscene amounts of food and enough sugar to cause hyperglycemia (244 oysters, a cupcake of death), and topicality (the delicacy that is the Sausage Pancake Bite: yes! Double Downs: double yes!). Which brings us to this: the Herbalife Food Eating Challenge. New York Observer reporter Patrick Clark noticed that while the Herbalife story has been covered by many an angle so far (the blood-sucking pyramid scheme angle, the grandma angle, the Dan Loeb/UWS hedge fund manager on UWS hedge fund manager angle), the most important angle of all had yet to be explored: the actual ingesting of this stuff angle.