Earlier this afternoon, a link to a story about exchange traded funds landed in our inbox. The headline for the story was, "What did you do in the ETF war, daddy?" After feeling vaguely uncomfortable, we clicked over to see what kind of sexual undertones had been weaved into the article but found none. While some have pointed out there's another reference at play here, I don't think that's what's going on here. This was a deliberate attempt to get people turned on about ETF's. Which is a good idea, but if you're going to do something, why not really do it? Why not...

* "What did you do in the ETF war, lover?"
* "What did you do in the ETF war, you dirty bitch?"
* "What did you do in the ETF war, you little index whore?"
* "What did you do in the ETF war,you cum guzzling slut?"

Okay, now you go.