Ferrari Makes Push For "Wealthy Families" With Roomier, 4-Wheel Drive Vehicle, Fails To Target Other Potential Markets

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As you may have heard, Ferrari has introduced a new car, the FF, which comes with four-wheel drive, room for four and 15.9 cubic feet of trunk space, the most in its category. The FF, which will set you back $359,000, is being targeted to "wealthy families" whose head of household would like to be in a two-seater but has a wife, kids and all their stuff to consider. But this is just as good, says Fabio Barone Ferrari owner and chairman of the Passione Rossa owners’ club. “You can finally drive a real Ferrari, with its extreme performance, to take your family skiing.” With the FF, Ferrari is "widening its offer to niches it didn’t cover before,” said AT Kearney analyst Marco Santino. “It may be a winning strategy if they are bringing something really new to the market.” True but it seems us that Ferrari could be going after hell of a lot more niches than just wealthy family men and does itself a disservice by not considering the other individuals who would happily shell out for this thing.

Just off the top of our heads, those people include:

* Charlie Sheen, who will now be able squire more than one of 'the goddesses' around town at a time

* Anyone receiving their bonuses in bag after bag of unmarked Benjamins

* Jeffrey Gundlach, in case he has to move offices again and doesn't want to leave anything behind

* Jeffrey Epstein, for when he picks up chicks at the playground, and needs a big trunk to stash all their bikes

* Alan Greenspan, whose favorite pastime is driving up and down the Merritt on a Friday night, picking up hitchhikers 3 at a time and telling them about his legacy.

And surely there are more.

Ferrari Targets Families in Fast Lane With $359,000 Four-Seat FF Supercar [Bloomberg]

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