In a contemporary version of “Mad Men” and its bibulous ad executives, more dot-coms are embracing the idea of drinking at work. That means keeping bars stocked at all hours, installing kegerators and letting programmers tip back a few while they code. It’s typical to see employees with a beer on a Friday afternoon, when the company lets workers demonstrate new projects, he said. CrowdFlower also occasionally gets kegs for gatherings it hosts for its community of developers and users. “We had a customer from a bank come, around 11 a.m., and I was really embarrassed by the fact that we had a keg up,” Biewald said. “But he actually poured himself a drink.” [Bloomberg]
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That's how you know they're serious.