In 2010, Bank of America posted a profit of negative $2.2 billion. For 2011, the goal is to stop losing money and start making it, stat. And it's not just like a wish list, "it would be great if we could do this, if not, no biggie" type goal but a deadly serious one. So much so that it needs a special codename: Project New BAC, an initiative that was unveiled to employees yesterday by Brian Moynihan.

Led by 44 executives (and two consulting firms), PNBAC will "fan out around the company to ask employees low-and high-level for ideas on how they can do their jobs better and how BofA can tweak its financial-product offerings to make the more appealing," in addition to "reducing expenses." While the massive corporation would not normally ask anyone below the management level to weigh in on business, Moynihan is exhausted and to be honest? The top of the food chain has come up with nothing. This is everyone's chance to pitch in, whether you're a CEO emeritus or first year with a voice. Although there will be no cash reward, anyone whose idea** is implemented will receive 100 spirit points.

Bank of America Wants You To Help Fix The Bank [WSJ via BI]

**And don't try suggesting getting rid of cups and introducing mandatory reusable mugs- Moynihan might be fooled but we have long memories.