Economist Says Destruction In Japan Will Not Hinder Population's Thirst For Maple Syrup


Think you're the only one who likes to drizzle the sugary goodness on your breakfast food? Think again!

In a nondescript warehouse on the outskirts of town, some 40 kilometres southwest of Quebec City, there is a stash of maple syrup. A 6.3-million-kilogram stash of maple syrup, to be exact. About 60 kilometres further south, another 1.4-million-kilogram cache is squirrelled away in Plessisville, a town proclaimed as the World Maple Capital in 1976. Together, these stockpiles are officially called the International Strategic Reserve, which works like a Fort Knox for Canada's most-cherished breakfast condiment – a massive arsenal of sweet, liquid gold ready to be deployed to feed a rise in global demand while maintaining price stability.

It's the Federation of Quebec Maple Syrup Producers’ way of preparing for what it expects to be a banner year for exports to Asia due to surging demand from countries like Japan, China and South Korea...though Japan is facing a painful recovery from the tsunami and earthquakes that shook the country last month, the country’s demand for Canadian maple syrup is unlikely to take a hit, said Derek Burleton, deputy chief economist at Toronto-Dominion Bank.

“People need to eat, right? It’s that standard cliché. So we wouldn’t expect a major impact on the maple syrup industry as a result of the Japanese crisis,” Mr. Burleton said.

[Globe And Mail]