Economist Says Destruction In Japan Will Not Hinder Population's Thirst For Maple Syrup

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Think you're the only one who likes to drizzle the sugary goodness on your breakfast food? Think again!

In a nondescript warehouse on the outskirts of town, some 40 kilometres southwest of Quebec City, there is a stash of maple syrup. A 6.3-million-kilogram stash of maple syrup, to be exact. About 60 kilometres further south, another 1.4-million-kilogram cache is squirrelled away in Plessisville, a town proclaimed as the World Maple Capital in 1976. Together, these stockpiles are officially called the International Strategic Reserve, which works like a Fort Knox for Canada's most-cherished breakfast condiment – a massive arsenal of sweet, liquid gold ready to be deployed to feed a rise in global demand while maintaining price stability.

It's the Federation of Quebec Maple Syrup Producers’ way of preparing for what it expects to be a banner year for exports to Asia due to surging demand from countries like Japan, China and South Korea...though Japan is facing a painful recovery from the tsunami and earthquakes that shook the country last month, the country’s demand for Canadian maple syrup is unlikely to take a hit, said Derek Burleton, deputy chief economist at Toronto-Dominion Bank.

“People need to eat, right? It’s that standard cliché. So we wouldn’t expect a major impact on the maple syrup industry as a result of the Japanese crisis,” Mr. Burleton said.

[Globe And Mail]

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