Have you been having a hard time in the man department? Have you tried everything, including sending Instant Messages casually mentioning the fact that you're filled with Cadbury Creme, volunteering to be tied up in licorice, and rubbing a dozen glazed doughnuts all over your body, to no avail? Shaan Hathiramani and Raj Hathiramani are here to help. The brothers recently left gigs atCitadel to found a perfume company, and it turns out you're actually on the right track with the food-as-bait but your approach could use some refining.
Instead of lubing yourself up with glaze or fashioning a bikini out of pumpkin pie, try dousing yourself in the Hathiramanis line of scents.
Eau Flirt, an electric-green elixir that sells for $12 to $98, is billed by its manufacturer, the company Harvey Prince, as “the world’s first perfume clinically proven to make men flirt with women.” Inspired by an independent study conducted by the Smell and Taste Treatment and Research Foundation in Chicago that found that men became sexually aroused when sniffing a combination of pumpkin pie and lavender, Eau Flirt is but one player in a longstanding category of fragrances marketed specifically as romantic attractants. Some are all natural; others say they contain pheromones. All of them claim to make the wearer irresistible. Eau Flirt doesn’t contain synthetics, but it uses ingredients like pumpkin, lavender and licorice, shown to increase penile blood flow. Researchers at the Chicago foundation asked men attached to a plethysmograph, a device measuring changes in volume in various parts of the body, to sniff 30 odors. All of the smells aroused them, with the combination of lavender and pumpkin pie having the greatest effect (increasing blood flow 40 percent), followed by doughnuts and black licorice (a 31.5 percent blood-flow increase).
Are we being doused with science or marketing hype? Perhaps both. “There’s really nothing that you can spray on and the opposite sex will fall for you,” said Dr. Johan Lundstrom, an assistant member of the Monell Chemical Senses Center in Philadelphia. “It’s completely a placebo effect.” That doesn’t mean fragrances can’t be bewitching. At Barneys New York last week, Dr. Leslie B. Vosshall, a professor and head of the laboratory of neurogenetics and behavior at Rockefeller University, introduced a reporter to an array of provocative perfumes to underscore that smell can “put us in the mood like no other sense.” There are a number of variables. One man’s love potion is another man’s mood killer, since smell is closely tied to memory and emotion. So your reaction to a fragrance is mediated by your experience with it: the perfume of your first love, the aroma of your mother’s apple pie, the smell of the meat that gave you food poisoning.
Whether you need some assistance enticing potential pieces of ass or platonically wooing your boss into giving you a nice package come bonus time, we suggest giving it a shot.