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Every day from Oct. 3-Oct. 31, New York steakhouse Smith & Wollensky is literally changing the name of their restaurant to the last name of a randomly chosen guest who pledges to make Smith & Wollensky their exclusive steakhouse. And when we say, “the name of their restaurant, ” we mean on everything: the awning, the the signs, the napkins, even the knives. All you have to do is go to their website, take their pledge, and book a table and you too could see your name alongside the famous Wollensky.

O'Doyle & Wollensky? Chang & Wollensky? It could happen.