If there was one thing you could change about your regular shoe shine guy, would it be how he looks in a pair of shorts and a tank top? Is the only thing holding you back from taking your leather elsewhere the assumption that you can either go to a shiner who knows his way around a shoe or you can go to someone who's easy on the eyes, but you can't go to both? Then prepare to have your world rocked.
Not does the staff of Shoe Shine NYC, a new venture started by a father and son team, show up for work in the above attire, but they've apparently all met the credit hour requirements and passed the series of exams necessary to receive their certificates in shoe shinery.
Like the Hooters of the shoe-shine world, Star Shine NYC, at 40 New St., employs beautiful, young, scantily clad women to offer a professional service — with a view. Co-owner Kevin White Jr., 30, said he and his dad, who both live in Queens and work in finance, had bounced around the idea of an upscale shoe-shine spot run by attractive women for some time, and finally decided to make the move. “We thought it could be a successful twist,” said White, who opened the store three weeks ago. “Finance guys are so busy and stressed, this is a chance to unwind and relax. It’s definitely an upgraded shoe-shine experience.” Despite the little black shorts and tight tank tops sported by all the female employees, White said the store, which features large leather chairs and flat-screen TVs, is meant to have a classy atmosphere. White also hopes to start serving beer and wine in the store in the next couple of months. “All the young ladies have undergone professional training — this is an upscale place,” White said.