Richard Parsons: So You Want To Start Your Own Vineyard
"You’re a farmer. You can’t control the weather. When you make a Brunello, you have to follow a set of rules. One is no interference with nature. You can’t irrigate in a dry year. I happen to like traditional methods. I’m kind of old school. If you’re someone who balks at following rules, you can still make wine, but you can’t call it a Brunello. You might want a vineyard in Napa Valley instead." [BusinessWeek]