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Brothel Operator With Plans To Bring Business To The Public Markets Needs Your Help

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Earlier today, Bloomberg ran a sobering report: as those of you who cover the brothel industry for your company know, Nevada's whorehouses have taken a serious hit, "dwindling to about 19 from roughly 36 in 1985," thanks to the state's "flagging economy, decreased patronage by truckers squeezed by fuel cost and growing use of the Internet to arrange liaisons." According to area madam Susan Austin, of the Mustang Ranch, "clients don't have the discretionary income they had six years ago...the ones that come in, they aren't spending quite what they were spending before." One man bucking the trend? Denis Hoff, owner of the Moonlite Bunny Ranch. He appeared on "Market Makers" this morning to let Stephani Ruhle and the Bloomberg TV audience know that not only are his brothels surviving, they're thriving.

How does Hof differentiate himself from his competitors? For starters, he says, "The Bunny Ranch is not your daddy's old cat house. We make it fun, we make it a good time." If you're wondering exactly what that means, you're not alone. Ruhle was confused, too, and not about to let Hof get off with vague statements. "What do you mean 'fun and a good time'?" Ruhle pressed. "One would think at the end of the day that sex, any way you have it, is fun and a good time." The way Hof sees it, it's the difference between paying for sex and getting only sex in return and paying for sex and getting sex plus a comedy show to boot.

"At the Bunny Ranch they're having a good time, they're laughing, they're giggling, they're interacting with 40 to 50 beautiful girls that want to have a good time. It's more than sex nowadays."

Okay, so laughs and giggles, got it. But what about internet competition? "You can go on so many different websites where ladies are advertising their wares...why do I need Dennis Hof when I can go to places like Craiglist," Ruhle wanted to know. Simple: "In the real world," Hof explained, "1 out of 4 girls in the young age group has an STD. When you get into prostitution that doubles. So you have a fifty percent chance of getting a disease with a working girl. That's why [our way] works so well. It's safe, it's discreet. If you're Eliot Spitzer, you want to come to the Bunny Ranch, we're not going to tell your constituents...Eliot Spitzer has not [actually] been to the Bunny Ranch. But him and Bill Clinton should've been, and they wouldn't have had the problems they've had in the past...If Anthony Weiner would've been sexting with one of our girls, or all of our girls, he would still be in Washington."

So laughs + giggles + STD-free + discreet sex/sexting = good for business. But how good?

Bloomberg: You mention the industry has seen a 40% slump. How do you counter that? How do you keep your [brothel] relevant and booming?
Hof: Well we do the right marketing, we have the right girls. In the last five years my business has gone up at least 10 percent a year. It's doing the job properly. The marginal operators are just going away.
Bloomberg: So how do you expand on that? Are you building more and potentially thinking of going public?
Hof: I'm buying every brothel I can and I want to turn it into a public company and it's going to be a great company.

An IPO could still be a long way off but you heard it here first folks: it is most certainly happening. What can you do to help Hof get the wheels moving? Offering your services as an underwriter, sure, but start small. Hof's gonna need a ticker symbol that pops and WHOR is too obvious. Do him a solid and think outside the box.

Prostitution Recession-Proof: Bunny Ranch Owner [Bloomberg TV]
Brothels in Nevada Suffer as Web Disrupts Oldest Trade [Bloomberg]


Manhattan DA Pumps The Brakes On Mom/Madam's Brothel Just As It Was About To Really Take Off With The Help Of Her Contacts In The Business World

[caption id="attachment_69903" align="alignleft" width="240" caption="HQ on East 78th Street"][/caption]As the entrepreneurial among us know, successful, brand name business don't just happen overnight. They take blood, sweat, tears and in some cases, other bodily fluids, that the public never sees. Anna Gristina was nearly there. The mother of four (who went by the name "Anna Scotland" professionally) had been providing hookers for to "wealthy, powerful men" ("politicians, top-law enforcement, influential lawyers, bankers, entertainment execs and Fortune 500 businessmen") out of an Upper East Side whorehouse for a decade and a half, had developed a thriving client list willing to pay between $1000 (for a "Dream Girl") to $2000+ (for an “Ultimate Elite Model”) per appointment, and made millions in the process. She was ready for the big time. Just the other day, in fact, Gristina/Scotland was sitting down at the office of her friend and business associate, a Morgan Stanley employee, to hear his plan for "expanding her operation through the Internet." And then this happened. The petite, blond Gristina was caught on wiretaps claiming “to have made millions over the 15 or so years she has been in business as a madam,” Linehan said, according to newly released transcripts of the Feb. 23 hearing...Known in the industry as “Anna Scotland,’’ the Scottish native was nailed as part of a five-year investigation by the DA’s Official Corruption Unit, which probes NYPD and other uniformed officers for possible misconduct. At one point, Gristina was caught on tape saying her law-enforcement pals were “poised to help her out, to let her know if there is trouble on the front that she needs to be concerned about, particularly back during the Eliot Spitzer investigation,” Linehan said, referring to the former governor’s hooker scandal. An arrest warrant was issued for Gristina last month. When cops arrived at her upstate home, where she rescues wild pigs and raises pit bulls, they didn’t find anyone — but a wild boar chased a police officer around, the sources said. Gristina was nabbed soon after in the office of a Morgan Stanley banker and “close friend.’’ It's unclear if the friend was part of MS's dominant tech team (and was entertaining Gristina/Scotland at HQ*) but knowing they tend to go after big fish companies about to pop it's highly probable.** Hot mama is kink link to rich: DA [NYP] High-end madam busted for running upper East Side brothel is a suburban mom with four children [NYDN] *I know the tech team is based in California-- MAYBE THIS DEAL WAS SO HUGE THE GUY WANTED TO INTRODUCE GRISTINA/SCOTLAND TO BIG JIM. **In our minds. Just let us have this.