Looking For A Woman Who Loves Long Walks On The Beach And Thinks Nothing Is More Destructive Than Altruism?

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There's a dating site for that.

James Hancock wanted to meet a woman who shared his core values. But when you're a strict Objectivist, it can be a little tricky. Mr. Hancock is a proponent of Russian-American author Ayn Rand's philosophy of capitalism and self-interest. At age 30, he had already been "looking for a very specific kind of woman" for three years when Google searches led him to the Atlasphere, an Ayn Rand appreciation site with a dating component. There, he found his dream date: a woman who also wanted to do logical cost-benefit analyses of every decision...Atlasphere founder Joshua Zader, 40, of Phoenix, says niche sites are more efficient than broader sites such as OKCupid or Match.com. "If you assume that maybe 1 out of 500 people is a serious fan of Ayn Rand's novels, on a normal dating site you have a 1 in 500 chance of someone sharing the same basic values," he says. "On the Atlasphere, every profile shows you what you want," he says. The 10-year-old site has seen a spike in membership in recent years—it has more than 16,000 dating profiles—after two "Atlas Shrugged" movies were released, says Mr. Zader, a Web developer. User handles include "Atlas in Arlington" and "ObjectivelyHot." The site was efficient for Mr. Hancock's now-wife, Stephanie Betit-Hancock, 33. Her now-husband messaged her 12 hours after she first put up a profile in 2007, and proposed after dating long-distance for six months. Ms. Betit-Hancock, a schools special-needs coordinator, says she had been "kind of freaking out," wondering how she'd find someone "rational" to date. She met a man at a meet-up group for fans of libertarian former congressman Ron Paul, but "he couldn't explain why he supported Ron Paul and why the ideas behind his policies made sense." Mr. Hancock, an engineer, says he specifically wrote his profile to "scare people who weren't serious Objectivists away."

The Rise of Niche Online Dating Sites [WSJ]

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