AIG's Name Is So Strong, One Can Hardly Remember The Time It Had To Borrow $182 Billion Just To Stay In Business: Chairman

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American International Group is benefiting from an improved reputation after the insurer finished repaying a $182.3 billion U.S. bailout a year ago, Chairman Steve Miller said. “We were the most disrespected brand name on the planet and now we have come back,” Miller said today in a Bloomberg Television interview with Stephanie Ruhle and Erik Schatzker at the World Economic Forum in Davos, Switzerland. “We’ve built a company with tremendous momentum and we’re going back on offense.” Under Chief Executive Officer Robert Benmosche, AIG has restored its name to its main units, resumed using it in television ads and struck deals to sponsor rugby teams in the U.S. and New Zealand. In 2009, then-CEO Edward Liddy said the name was “wounded and disgraced” by the company’s bailout, amid protests against the New York-based insurer and other financial firms. “If you go back four years, Goldman Sachs probably wouldn’t even have been sitting with me,” said Miller, who was interviewed alongside Goldman Sachs Group Inc. President Gary Cohn. “We were in deep trouble then.” [Bloomberg]

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