The object of the game ("Kim Kardashian: Hollywood") is to get rich and famous and involves an animated Kim saying things like "You're a natural in front of the camera" for a successful photo-shoot and telling you you suck for not hitting on someone's animated boyfriend. We live in a world in which Morgan Stanley economists think a two-letter app is genius and guys in Silicon Valley pour hundreds of millions into one-letter apps, so, really, sky's the limit. [Fashionista]