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Bottomless Basket Of Potato Skins Is Desperate Cry For Help: Analyst

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Recently acquired TGI Fridays made a play to reinvigorate itself Monday through a promotion that offers an endless supply of any one appetizer for a mere $10. And while some experts considered it a demonstration of long overdue innovation — a twist on all-you-can-eat salad bars — at least one analyst saw it as “an act of desperation.” “Old-line casual diners have been suffering sales declines for years,” said Nick Setyan of Wedbush Securities. “So I’m not really shocked one of them is trying something so out of the ordinary.” Fridays’ so-called “Endless App” promotion allows a customer to choose loaded potato skins, mozzarella sticks, boneless buffalo wings or another starter offered by the chain. And the promotion promises to keep the chosen appetizers coming until the customer eventually losses his appetite for them. What’s more, if reports put out by the 900-unit chain are to be believed, each member of a group can pick a separate appetizer, which they can then collectively share. Fridays was adamant, in fact, that its waitstaff wouldn’t police its patrons. [NYP]


Photo: Bob Riha Jr/Getty Images

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