Purveyor Of Cake Sized Cupcakes Back For All Your Eating Challenge Wants And Needs

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Been itching to get back into the Food Eating Challenge game but unsuccessful in finding one that combines your love of competition and hyperglycemia? Today's your lucky day. Crumbs Cupcakes is back and not only will it be offering its cupcake the size of 9 Costco-sized sheet cakes, but even more ticking time bombs of sugar just begging to consumed under time constraints by your investment banking analyst or hedge fund intern of choice.

Speaking after the hearing, Scott Fischer of Oklahoma-based Fischer Enterprises said seven Crumbs locations are expected to open next month, with others opening in a staggered process after that. The stores will still depend on Crumbs' well-known cupcakes, Mr. Fischer said, but will also incorporate other food brands that the investor group owns. Mr. Lemonis, the host of a CNBC reality show aimed at saving struggling companies, has a stake in several dessert companies that he acquired through the show.

The details are scant re: what other items will be available on the new menu, but you can probably expect Volkswagen-bus sized croissants, donuts that can be wheeled down the street, bagels that double as hula-hoops, and chocolate milk sold by the trough.

Crumbs Bake Shop to Reopen Stores After Court Approval [WSJ]
Cupcake lovers rejoice! Crumbs re-opening in Columbus Square [NYP]

Related: Colossal Cupcake Gets The Better Of Citi Trader

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First Food Eating Challenge Of 2013: Underway

It's another vending machine challenge and you know how we feel about those (too much time, not enough food, doesn't put hair on anyone's chest) BUT it does involve a contract (described as "amazing" by the half of Dealbreaker that was at one time licensed to practice law in New York), the terms of which state that in the event of a loss, the loser will pay for a lunch he's not invited to, so we've got award points for that.

Does Your Next Food Eating Challenge Involve Binge Drinking Herbalife's Formula 1 Nutrition Shake?

As many of you know, around these parts we are constantly debating the merits of various financial services employees' food eating challenges. Historically, we've detracted points for allowing the participants far too much time to complete the task at hand (opening bell to close, might as well just make it limitless), an insufficient volume of food (a box of Munchkins, considered by many to be a snack), and lack of originality (vending machine challenges have been done). On the flip side, we've applauded creativity (an investment banker and 500 Starburst enter a room and there's a webcam involved),* obscene amounts of food and enough sugar to cause hyperglycemia (244 oysters, a cupcake of death), and topicality (the delicacy that is the Sausage Pancake Bite: yes! Double Downs: double yes!). Which brings us to this: the Herbalife Food Eating Challenge. New York Observer reporter Patrick Clark noticed that while the Herbalife story has been covered by many an angle so far (the blood-sucking pyramid scheme angle, the grandma angle, the Dan Loeb/UWS hedge fund manager on UWS hedge fund manager angle), the most important angle of all had yet to be explored: the actual ingesting of this stuff angle.

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