There’s More To RadioShack’s Demise Than Simply Being RadioShack

Hard to believe but it's true!
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RadioShack's Super Bowl XLIX ad.

You probably hadn’t noticed, but if there’s still a RadioShack near you, it’s likely not long for this world. The reasons for this are myriad and long in coming, but mostly boil down to: It’s Radio Shack, and it’s 2015.

The amazing thing—other than that the ‘Shack will survive in some form thanks to the people keeping American Apparel afloat and Dov Charney-free—is that it’s taken until 2015 for it to get to this point. The Wall Street Journal explains why now.

The more immediate cause of the downfall, however, was a series of missed financial targets and strategic confusion that handed power to bare-knuckled lenders. RadioShack also spent millions of its increasingly scarce dollars advertising an ambitious store overhaul, many elements of which the chain never had the money to roll out….

The last straw was a humbling holiday season in which many of the company’s stores sat largely empty of people. One sign of the chain’s marginalization: Many stores had just half a dozen iPhones to sell, employees said. A worker in San Jose, Calif., said his store was allotted only three to sell “for a good two months.”

Strategic Confusion Put RadioShack at Mercy of Lenders [WSJ]
RadioShack Files for Chapter 11 Bankruptcy After a Deal With Sprint [DealBook]

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