American Apparel, Attempting To Class Up The Joint, Declares Itself An 'Ho'-Free Zone

Dov Charney's essence live on (because that kind of thing stains).
Author:
Publish date:

Change is hard.

“[The] company is going through a rebranding image so will be shooting models moving forward,” LA casting agent Phira Luon wrote in a March 18 email blast to models that was obtained by The Post. “Real models. Not Instagram hoes or THOTs.” The email (whose reference to “THOTs” was a slang abbreviation for “that ho over there”) sparked a ruckus last week, and Luon followed up with an apology for what he said “was just an inappropriate off color joke that was not intended to defame the clients name or philosophy/views in anyway.” Still, the incident wasn’t isolated as a new executive team at American Apparel looks to clean up and “corporatize” the culture left by founder Dov Charney, who was ousted in December on accusations of willful misconduct. Last week, American Apparel’s new senior vice president of marketing, Cynthia Erland, told as many as 30 employees at a meeting that she didn’t want models who were “too short and round,” according to three sources who were present at the meeting.

American Apparel Wants Models, Not 'Instagram Hoes,' In Ads [NYP]

Related: Dov Charney Reminds American Apparel His “DNA” Is All Over The Company

Related

American Apparel CEO: Numerous Lawsuits Against Me Are A Testament To My Awesomeness

Has the profitability of your company come into question of late? Have you been sued many, many times, typically for sexual harassment? Want to set the record straight but are unsure of what to say? Perhaps Dov Charney can help. In an interview with CNBC today, Charney told Jane Wells that any suggestion that American Apparel can't turn a profit on its mesh unitards, gold lamé leggings, and fishnet bodysuits is totally off based. "I think you're casting [the business] in the wrong light to say it's unprofitable," Charney said. "From accounting perspective, from 20 feet up, yeah, it's unprofitable. But if you get down to the numbers...we're getting our groove back." There was also this exchange. Wells: I've counted, what is it, nine lawsuits against you? That's  a lot. Charney: Yeah. It's also a testimony to my success. Wells: Do you think you're inappropriate at all? Charney: No. Wells: The range of criticism is everything from sexual predator to just...weird. Charney: Well, you know, I mean, weird? I like weird...Many of the great entrepreneurs of the last century have been criticized for being somewhat different. Wells: Do you see yourself as a Steve Jobs meets Hugh Hefner type? Charney: That wouldn't be for me to say. American Apparel CEO: Tattered But Not Torn [CNBC]