The firm, founded by part-time restaurateur Anthony Scaramucci, has sponsored a bike-sharing program in the South Florida enclave, in exchange for a li'l now legal advertising.
Thanks to funding from SkyBridge, the city of West Palm Beach now has a bike-sharing service that bears the name SkyBikeWPB. Later this spring, residents will see SkyBridge’s name and branding on 150 bikes and 14 kiosks around the city. The branding effort comes more than a year after the SEC lifted its ban on advertising by hedge funds, and this is one of SkyBridge’s first forays into advertising...SkyBridge targeted West Palm Beach because it opened a new office in nearby Palm Beach Gardens earlier this month. “It’s not a Times Square billboard, which is very self-serving,” said Mr. Scaramucci, who wouldn’t reveal what SkyBridge spent on the program. But he said the SkyBridge name is still “emblazoned all over this place.” He’s considering public bike-sharing programs and possibly sponsoring wi-fi networks in other cities.