Here's a snapshot of Shake Shack's trading day...
That's what a 12% drop in value per share looks like.
There's very little actual news out there to explain what-in-the-hell is exactly going on here, but allow us a theory.
Here's something from today's Washington Post.
I was treated fairly well at McDonald’s. If anything, they cut me slack. And, just like their food, the job was more available there than anywhere else. When I was hungry for work, they fed the need. I still love the simplicity of the McDonald’s hamburger and its salty fries. After reading “Fast Food Nation,” it’s hard for me to trust the grade of the meat. But maybe once a year, while on a road trip or out in the middle of nowhere for a movie, I’ll stop by a McDonald’s and get a simple cheeseburger: light, and airy, and satisfying.
This op-ed was written by NYU Professor and star of the 2006 film "Tristan and Isolde," James Edward Franco. Mr. Franco is a popular artist and celebrity who is clearly hell-bent on bringing down McDonald's enemies... like Shake Shack.
But why does Franco want to destroy such a delicious company?
Or is something else going on here?
We'll take any and all of your potentially dangerous theories in the comments.