You might have heard that Grindr, the market-leading dating app for gay men, is exploring a sale.
Grindr, based in Los Angeles, has hired Raine Group LLC to advise it on a possible sale, people familiar with the matter said. The sale process is early and no deal is assured, said the people, who asked not to be named because the process is still private.
There, now you've heard.
The news of a successful app looking to sell is hardly groundbreaking, but Grindr - with what it calims are 5 million active users worldwide - is an established, revenue-positive, player in the $2 billion dating services industry. Targets like that don't come along very often, which may be why seemingly everyone is almost assuming that IAC/InterActive will be Grindr's inevitable buyr.
Here's Business Insider's take:
If Grindr is looking to sell, one potential buyer could be IAC (InterActiveCorp), which owns the majority of the US online dating market through ownership in platforms like Tinder, OKCupid, and Match.com.
And here's Bloomberg's thinking:
IAC/InterActiveCorp controls the majority of U.S. dating application market share through its ownership of Match, OKCupid and Tinder. Grindr’s direct competitors including Scruff and Jack’d.
So it's apparently only a matter of time before Barry Diller and co. shell out a few bucks to capture the earning power of humanity's panoramic, mobile-app enabled, lust.
[Editor's note: We've been made aware that there is no swiping on Grindr, rendering our headline the equivalent of a "Dad Joke." It will remain up as a symbol of our shame.]