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Bank Gets More Play For Thinking About Ending Soccer Sponsorship Than It Did For Starting It

Scotiabank, anyone?
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Did you know that Scotiabank was the sponsor of the scandal-tarred CONCACAF and even has its name on the North and Central American soccer federation’s trophy? Did you even know there was a CONCACAF trophy? You do now.

Bank of Nova Scotia, an official partner of the governing body of soccer in North and Central America and the Caribbean, said on Thursday it would review sponsorship ties following the indictment of several soccer officials on corruption charges….

In December, Scotiabank become the official bank and first official partner of CONCACAF. As part of that deal it became the title sponsor of the Gold Cup, and the championship for national teams from the United States, Canada, Mexico, the Caribbean and Central America.

It is also the title sponsor for the CONCACAF Champions League and the Caribbean Nations Cup.

Canada’s Scotiabank reviews soccer sponsorship after FIFA arrests [Reuters]


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