New Office Startup Wants To Punish Your For Sitting
If that sounds like something you'd be interested in, today's your lucky day.
When Joe Lemay, a 38-year-old developer in Boston, decided to leave his corporate job to launch a startup, he opted against a permanent office. Instead, Lemay spends his days at Brooklyn Boulders (BKB) Somerville, a rock-climbing gym designed to double as a co-working haven for entrepreneurs. “I’ll be sitting there coding and get up from my chair, go over to a squat rack, and do 10 reps on the rack, then come back to my computer,” Lemay says. “You can always be in the mindset of being active and productive at the same time.” [...] The premise is to tap indoor rock-climbing’s popularity among those in the tech industry, a trend that puts physical fitness next to disruptive potential and laptops next to free weights...The co-working areas—open to members, as well as to visitors who pay $28 for a day pass—come with their own fitness rules. “We want to incentivize people to not be sitting,” Pinn says. So the gym levees a physical rent for using the space: five sit-ups or five pull-ups every half hour, or one conversation with a stranger in the spirit of enhanced serendipitous innovation.
This Rock Climbing Gym Wants to Disrupt Your Work-Life Balance [Bloomberg via Shane Ferro]