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P.E. Firm, Outlaw Country Singer To Sell Non-Outlaw Drug

Willie remembers when hedge funds used to invest in honest-to-God hedges.
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The next great American businessman.

Don’t quite have the appetite for a Cheech-and-Chong-branded hedge fund, but are still looking for a piece of that sweet, sweet graying pothead action? A New York private-equity firm has found just the man you’re looking for: Willie Nelson.

Tuatara Capital is leading an investor group financing the Willie’s Reserve cannabis brand for sale in the two states’ recreational markets, “and also other states as regulations allow,” according to a news release.

“We’re really excited to partner with someone like Willie, who embodies this spirit of American entrepreneurship and conviction to a cause,” said Tuatara Chief Investment Officer Al Foreman.

Willie Nelson’s Marijuana Brand Gets Private Equity Backing [WSJ Private Equity Beat blog]


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