“We want to be sold everywhere a candy bar is sold, whether it’s an airport kiosk or a vending machine,” Mr. Toler said. (Candy bars are carried in about 120,000 convenience stores.) International expansion also is a priority, he said. Hostess is entering Mexico and Canada and broadening its reach in Europe and the Caribbean. Mr. Toler said that while his focus now is on growing the business and expanding Hostess beyond snack cakes, “our plan would be to make it a public company. There is no timeline for that yet. We’ll know when the time is right.” [WSJ]
Hostess Beating Potential Buyers Off With A Stick, Says Hostess
Apparently Twinkie-lovers worldwide are clamoring for a piece of this.