Some frequent customers of Starwood, which owns brands like Westin and W, are quite unhappy about the merger...What was strange was the emotional terms in which Starwood customers characterized their concerns: “I’m livid,” and “This merger is frightening.” One customer told me he was disappointed he didn’t get a personal heads-up about the merger, instead of having to read about it in the news...After my first article ran, Starwood even sent one of the customers I quoted his favorite kind of cake (chocolate-raspberry mousse), with “We still care” written across the top. [The Upshot]