Financial Communications Firm Generates "Buzz" At JP Morgan Healthcare Conference With After Party Featuring Real Live Women

Real live women who were paid to be there, but real live women NEVERTHELESS.

For some attendees, this was their first time in the presence of one such specimen, so you can imagine the excitement.

Outside the Exploratorium, an airy event space on San Francisco’s waterfront, a long line of mostly male biotechnology investors and executives waited to get into a party. “There are the models!” one man yelled.
And, yes, there they were, in matching short, tight, black dresses with shoulder cutouts. It was the second year in a row that New York-based financial communications firm LifeSci Advisors had thrown the party, balancing out a shortage of women in town for the annual J.P. Morgan Healthcare Conference with ones who’d been hired to mingle and hold champagne...Andrew McDonald, founding partner at LifeSci, said that about 1,000 people attended the firm’s bash -- a much bigger crowd than last year, the first time they had the models. “Last year, people were just coming to a cocktail party, and the buzz was generated during the party and afterward,” McDonald said in an interview Tuesday. “Obviously for this event this year, people knew what to expect.”

At Biotech Party, Gender Diversity Means Cocktail Waitresses [Bloomberg]