Columbia B-School Seminar Teaches Students To Silence Their Inner A-hole

Starring Professor Deepak Chopra.

At the front of the class, Deepak Chopra encouraged them to direct their analytical skills inward. “Bring your awareness into your heart,” he instructed. “Ask, ‘who am I?’ ” Intro to Accounting, it was not. Mr. Chopra’s course, Just Capital & Cause-Driven Marketing, invokes Hindu goddesses, features a band of urban yogis and asks students to diagram their “soul profile.” With guest lectures from chief executives and storytelling exercises, the three-day seminar aims to teach M.B.A.s how to design and market ventures that both make money and do good somehow. [WSJ]