Columbia B-School Seminar Teaches Students To Silence Their Inner A-hole

Starring Professor Deepak Chopra.
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At the front of the class, Deepak Chopra encouraged them to direct their analytical skills inward. “Bring your awareness into your heart,” he instructed. “Ask, ‘who am I?’ ” Intro to Accounting, it was not. Mr. Chopra’s course, Just Capital & Cause-Driven Marketing, invokes Hindu goddesses, features a band of urban yogis and asks students to diagram their “soul profile.” With guest lectures from chief executives and storytelling exercises, the three-day seminar aims to teach M.B.A.s how to design and market ventures that both make money and do good somehow. [WSJ]

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