Got a hankering to sleep where Hugh Hefner and his many, many lady friends hath slept? A place where, if its walls could talk, would say "We've seen more old testicles than a JCC steam room"? Make Hef's bankers an offer and they'll throw in the magazine, too.

Investment bank Moelis & Co. is advising Playboy, which Hugh Hefner, the company’s founder, took private in 2011 alongside private-equity firm Rizvi Traverse Management. Mr. Hefner owns a roughly one-third stake in the company, the people said. Playboy doesn’t disclose detailed financials...Playboy could fetch north of $500 million, and potential buyers could include companies that would license the brand for use in consumer goods, new media outfits and trophy buyers, the people said. The 2011 deal that took Playboy private valued it at $207 million. The company owns other assets such as the 5-acre Playboy Mansion, a sprawling Los Angeles home that it recently put up for sale. As Playboy shopped the mansion, bidders for the whole company emerged, prompting Playboy to enlist Moelis to consider an all-out sale on a separate track, the people said.

Playboy Enterprises Explores Sale [WSJ]

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