Indestructible Piece Of Americana Returns To The Public Markets

HERE COMES THE TWINKIES (HOSTESS) IPO.
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Larry D. Moore [GFDL or CC-BY-SA-3.0], via Wikimedia Commons

Larry D. Moore, via Wikimedia Commons

For almost a year, the people who resurrected the Twinkie have been promising the chance to add that achievement of western civilization to your portfolio. And finally, that time has come. Get ready to start tossing plastic-wrapped snack cakes to hungry traders on the NYSE floor.

Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public….

As part of the deal, Gores Holdings Inc (GRSH.O), set up by the Gores Group to make acquisitions and other deals, will pay $375 million in cash to Hostess shareholders.

Twinkies maker Hostess to go public under new owner [Reuters]
Hostess Brands, Maker of Twinkies, to Get a New Owner [DealBook]

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New Hostess Owners' Infallible Business Plan: Zach Galifianakis And Healthy Twinkies

Now that the Apollo and Metropolous & Co. have officially bought the Twinkie—in an auction that drew precisely one bid, theirs—the private equity firms have figured out how to turn around a company that other private equity firms couldn't/ran into the ground. First, they're not going to rehire everyone. Second, they're going to outsource distribution. Lastly, and most importantly, they're going to hire Zach Galifianakis or Will Ferrell.