Indestructible Piece Of Americana Returns To The Public Markets

HERE COMES THE TWINKIES (HOSTESS) IPO.
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Larry D. Moore [GFDL or CC-BY-SA-3.0], via Wikimedia Commons

Larry D. Moore, via Wikimedia Commons

For almost a year, the people who resurrected the Twinkie have been promising the chance to add that achievement of western civilization to your portfolio. And finally, that time has come. Get ready to start tossing plastic-wrapped snack cakes to hungry traders on the NYSE floor.

Hostess Brands LLC, the maker of Twinkies and Ding Dongs, said an affiliate of private equity firm Gores Group will buy the company in a $725 million deal and take it public….

As part of the deal, Gores Holdings Inc (GRSH.O), set up by the Gores Group to make acquisitions and other deals, will pay $375 million in cash to Hostess shareholders.

Twinkies maker Hostess to go public under new owner [Reuters]
Hostess Brands, Maker of Twinkies, to Get a New Owner [DealBook]

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