We can’t be sure how much Donald Trump is currently worth in his mind, but it’s got to be more than when he was worth TEN BILLION DOLLARS last year. The guy managed to hostilely acquire the Republican Party, after all, and becoming a major party presidential nominee is obviously good for the brand, which he estimated at $3.3 billion before he all but took ownership of the United States of America. So, you know, it might not even be calculable in human currency at this point.
In reality—not thatit matters—the last 12 months have been less kind to the Trump fortune. Not only is it not TEN BILLION DOLLARS or more, according to Forbes, it’s EIGHT HUNDRED MILLION DOLLARS less than it used to be, since high-end New York commercial real estate just ain’t what it used to be in 2015. Plus, the haters with the calculators have a sinking suspicion that Trump won’t be getting that $50 million he’s loaned his campaign back.
FORBES’ new investigation into Trump’s wealth pegs his fortune at $3.7 billion, down $800 million from a year ago. A softening of New York City’s real estate market, particularly in retail and office, where valuations are trending down, has diminished his estimated net worth. New information was also a factor. Of the 28 assets or asset classes scrutinized by FORBES, 18 declined in value, including his trademark Trump Tower on Manhattan’s Fifth Avenue, his downtown jewel 40 Wall Street and Mar-a-Lago, his private beachfront club in Palm Beach.
But... the brand...
And no, as with Oprah Winfrey and Mark Cuban and all the rest, we don’t subscribe an intangible value to his “brand.” Great businessmen turn brands into profits, which then get valued. The deals that putatively could get done do not.