Maybe you're on your second or third personal aviation device and are looking to up your game. Maybe you've never owned a drone and want to skip the amateur hour BS. Maybe you want a drone that will send the message, "I've arrived" to the people you're filming without their consent. Maybe you THOUGHT you bought a top of the line product but when you went to review the footage you shot of your neighbors, it came out all grainy. Whatever your needs, they'll all be fulfilled with this bad boy. Or get the two-controller option and make it a family affair. Money is no object when it comes to your budding cinematography career.