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Boston Consulting Group's New NYC Office Is Luxe, Modern And A Little Bit Despotic

Putting biometric sensors on your employees is the reductio ad absurdum of consulting stereotypes.

The roughest, coolest and toughest consulting firm in the land has a brand new office in New York City's hottest new business district, and you should all be jealous that you're not working there.


Per Crain's:

One of the world’s leading management consultants officially unveiled its take on the work space of the future at 10 Hudson Yards on Tuesday.
Boston Consulting Group has literally elevated the concept of open-plan office design to new heights with a 193,000-square-foot office space spanning the 42nd through 47th floors at the tower. The space features myriad styles, themes, looks and finishes—all underpinned by hefty dollops of technology.

Classic BCG; modernist, sexy and sleek. Bet you wish your McKinsey office was dope like get it.

The new office is huge and ripe for the kind of matrix-focused human interfacing that BCG is famous for, and folks there could not be more psyched to work in the new space. But just to make sure that they're really excited, BCG is gonna do something totally normal...

To quantify the impact of the physical space, BCG has hired data firm Humanyze to outfit staffers with biometric sensors. “We take behavior and we turn it into a data stream,” said Jeremy Doyle, a Humanyze senior vice president. Among other things, he measures “latency,” how long an individual goes without uttering a word to anyone—and when that word does come, where does it happen and to whom is it addressed.

Wha? Umm, even McKinsey thinks this sounds pretty fucked up...

To some, it may sound Orwellian. To Ross Love, BCG's managing partner for New York, the data being generated is itself a core product for all its consultants. “We are really trying to document the experience and generate the case study,” Love said. 

Okay, sure. So BCG employees based in NYC should just make it a habit of skipping that third cup of coffee and rethink entirely their need of a morning bran muffin lest they be tracked for too long in the sparkling new bathrooms with views of New Jersey.

But hey, at least they'll all be close together whilst Big Brother watches:

BCG staffers will not have desks so much as tables, and about 75% can convert to standing desks. The tables also lack what was once an office essential, a telephone. Instead, staffers are assigned to a neighborhood log-in on each table’s iPad and instantly join the flow.

And don't even think about hiding out in the gym like those lazy media types...

While BCG does believe in free lunch—on offer at the High Line Grill on 45—there are distinct limits to its largesse. “People all said they wanted a gym, but we told them that’s a really expensive use of space,” said Love. Instead, he steers his 600-odd staffers to a nearby Equinox and placed a cross-trainer and a treadmill in the work space to allow staffers a quick workout.

No word yet if Humanyze's trackers can tell whether or not you keep the treadmill on the lowest setting and just pretend like you're killing it on leg day.

Boston Consulting Group unveils a blend of openness and Orwell at 10 Hudson Yards office [Crains New York]


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