It does not matter to Guy Hands that there is a last McDonald’s hamburger and fries sold in Iceland, nor that they currently sit under glass on display at a hostel in Reykjavik. Nor does it matter to him that the 435 remaining McD’s in the other Nordic countries aren’t doing so well. No: Hands hears that dinner for two at your average Copenhagen McDonald’s runs in excess of $50 and he’s ready to make it a family business. Literally: Unlike his less-than-great purchase of EMI, which disaster he shared with his Terra Firma Capital Partners investors, this one’s a Hands family exclusive.
Mr. Hands is named as the buyer of the Nordic franchise, rather than his London-based investment firm, Terra Firma Capital Partners Ltd….
“I and my family look forward to working with the McDonald’s teams in place across the region,” Mr. Hands said in a statement.
Look for the large blond guy deep-frying the star-shaped cream cheese patties.