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Tim Cook put on a clinic in managing expectations. Apple's Q4 earnings were in line with the company's abysmal forecast update last month. Shares rose almost 6% after-hours following the report. Textbook under-promise, over-deliver.

Of course, the company's revised guidance earlier this month sent shares down more than 8%.

The good

Welp, Timmy iPhones wasn't lying about having a really sh*tty holiday season. The employer whose sweatshops are second to none, beat (revised) expectations slightly, with FQ1 revenue of $84.3B. Earnings per share also beat forecasts at $4.18 vs. $4.17.

The bad

A slight top-line beat doesn't look so hot when you consider AAPL fell off from the same period in 2018 ($84.3B vs. $88.29B). This was the first time in more than a decade that both revenue and profit fell in the period beginning in December. For context, you were texting "u up?" on this thing the last time that happened. 

But it gets worse! Apple fanboys and girls held onto their iPhones for longer, lowering mobile phone revs by more than 15% YOY. And China is still a thorn in Cook's side.

Going forward things don't look much better. Apple expects the current quarter will fall short of expectations.

The ugly

All of this comes just a day after news broke that a bug in iPhone's FaceTime allowed callers to eavesdrop on those they were calling before they picked up. To make matters worse, the hardware (and service!) company failed to address the bug until news of it went viral on social media.


- PG&E filed for bankruptcy

- Harley Davidson is totally fucked

- Brexit is not going very well

iPhone sales crater 15% in Apple's worst holiday results in a decade, and the forecast looks just as grim [BUSINESS INSIDER]

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Opening Bell 1.16.20

Over-promise and under-deliver!

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Opening Bell 1.29.20

Apple has Pablo Escobar levels of cash on hand ...

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Opening Bell 9.3.19

"What would you say ya do here?"

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Opening Bell 5.14.19

There's an app for that ...


Opening Bell 2.13.19

Have you no shame, Tim?

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Opening Bell 3.14.19

Snitches get stitches.

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Opening Bell 7.17.19

Can Apple use some of this money to make Joe Rogan STFU?