Is there any fate worse than being left for dead by Old Navy?

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STAY TOGETHER FOR THE KIDS

Gap and Old Navy are about to have the conversation that no parent wants to have with their kids. The “your mom and I are going our separate ways, sport” convo.

Gap Inc. which owns Old Navy, Banana Republic, Athleta, and others, in addition to its namesake brand, has decided to carve out its more lucrative Old Navy line into a separate public entity.

The reason?

It probably has something to do with Old Navy carrying the team on its back like Greg Jennings ("F*ck you, Gumby!"). Combined the Gap, Banana Republic, and Athleta brands brought in $9B in 2018. Old Navy? $8B.

The home of the official outfit of the young mother walking her infant around the apartment complex has found success in competing with discount retailers like TJ Maxx.

Anything else?

In case you can’t read between the lines: the Gap sucks worse than Kmart. Like it really sucks. So much so that the brand is closing 230 of its Gap stores over the next two years. The decision comes after the retailer to the middle class put up less than inspiring holiday numbers.

Need more proof? Shares popped 20% on the news.

Gap will split into two publicly traded companies; stock surges  [CNBC]

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